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Creating a Great First Impression in Your Hotel
Through Cleanliness
  To deliver a great first impression of your hotel, consider the cleanliness of your property as you aim to create a memorable experience that keeps customers coming back.
Guest impressions of a hotel can strongly influence a customer’s experience. The cleanliness of guest rooms, bathrooms, towels, linens and common areas all play an important role in customer satisfaction.
To ensure that customers feel welcome, comfortable, and pampered, hotel properties should create a clean atmosphere from top to bottom. Consider these areas that directly impact guest impressions.
Restrooms – Patrons expect to enter a clean, odor-free restroom when they visit a hotel. Hospitality cleaning professionals ranked bathrooms as “the most important area to clean” and “the most difficult area to clean”. Since restrooms can harbor many different types of germs, it is critical that they be cleaned regularly and correctly.
Multipurpose products that are formulated to remove a broad range of target soils and disinfect simultaneously, can help get the job done right the first time, which may also help save money by using less product and less labor time. These products are formulated with acid, surfactants and solvents to remove all types of tough-to-clean restroom soil.
Lobby / Entrance – The first place guests encounter when they enter your hotel is the lobby and front desk, which is why cleanliness in these areas is critical for creating a good first impression. Cleaning this high-traffic area includes regular maintenance of lobby floors, daily cleaning of front desk surfaces and regularly dusting lobby furniture. Dust is something that’s constantly forming and being deposited, and not only detracts from overall cleanliness but can also trigger allergies in customers who are sensitive. Don’t forget to clean lobby windows and doors frequently to keep them free of dirt, sticky handprints and streaks.
Guest Rooms – From the moment guests open the door to their room, they are making judgments on the adequacy of the accommodations. Sight and smell will shape their impressions. A clean, fresh-smelling room can be very welcoming. After thoroughly cleaning guest rooms, add that finishing touch with odor eliminators, that offer light, fresh scents and ingredients that can capture or remove odors from the air.
Linens and Towels – When linens and towels are perceived as dingy, guests will often complain to the front desk or may even ask to switch rooms. Consider using a proven laundry system, which helps maintain fiber strength and longevity to help keep linens whiter and stronger for longer. Linens, towels and garments washed in highly effective detergents from trusted brands that consumers have used in their homes for decades can also produce familiar softness and freshness on fabric.
Exercise Room – Clean, malodor-free conditions must be maintained throughout exercise rooms so guests don’t feel uncomfortable about sharing equipment with strangers. Multipurpose products can clean and disinfect equipment to help create a hygienic environment.
Cleanliness should be a top priority in your hotel. Providing a clean environment leaves a great first impression but also drives customer loyalty, keeping guests coming back year after year and even recommending the hotel to others.  
Article Source: http://pgpro.com/articles/creating-a-great-first-impression-in-your-hotel-through-cleanliness/
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