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Facility Management can raise the bar in hospitality industry
  The hospitality industry has made rapid strides in the Gulf and Middle East in the last few decades as the region draws an ever-increasing numbers of international professionals and tourists. This phenomenal growth has also witnessed a rise in expectation about the services being offered by hotels, resorts and other units of the hospitality sector.  
The constant pressure of serving an international clientele has compelled the hospitality industry to re-invent and integrate Facility Management services among their core strategies.
A demanding customer’s mind
FM professional Wendy Ditzler raises a pertinent question: ‘What’s the first thing you check when you get into your hotel room?’“While some people go right to the window and take in the view, others grab the TV remote to determine how many ESPN channels are available,” she writes.
Describing her own ‘travel ritual’, Wendy adds: “I set my luggage on the bathroom’s tile floor and head to the bed for a thorough bug check. Next, I go to the thermostat and reset it to a higher, energy-efficient number. Finally, I take a look at the room’s layout: Is it maneuverable? Are desks/dressers/closets easy to access and use? And last, but of utmost importance, what’s the evacuation route? And after that, I unpack and call my hotel room home.”
Many discerning customers will relate to that observation.
Implementing FM as a tool
A recent study on the development of FM and its application to the hospitality industry in the Middle East established the perceived importance of FM in renovating processes in the industry.
However, the report found that although owners and operators of luxury hotels understood the importance of continual renovation and refurbishment in order to meet customer expectations and competitive pressures, there appears to be a lack of strategic planning with regard to Facilities Management in hospitality in the region.
The report stressed that FM knowledge can bring to the table a great opportunity to build on existing best practices, rather than ‘re-inventing the wheel’. Looking at hotel renovation from an FM viewpoint would allow those involved to take a ‘fresh’ look at the core assumptions that underpin hotel renovation programmes, and perhaps find innovative solutions.
Essential to hotel operations
There are many different reasons that explain the role of FM in the success of hotels. These reasons might be classified as strategic, operational, or functional objectives to be met by renovation.
Mentioned below is an indicative list of the reasons:
to keep up with the competition.
to maintain or increase market share by satisfying current or potential customers.
to improve the operational efficiency of the hotel that will lead to an increase in both productivity and long-term savings in operational expenses.
to maintain corporate image and standards.
to upgrade the hotel to a higher category (e.g. from four-star to five-star).
to comply with the new trends and technology in the market (e.g. the green movement).
to cope with the governmental requirements (e.g. laws for the disabled etc).
to recover from natural disasters such as hurricanes and earthquakes.
Article Source: http://www.fmmiddleeast.com/facility-management-can-raise-the-bar-in-hospitality-industry/
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